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SEO vs. PPC: Which One is Better for Your Business

Better for Business

Generating orignal traffic is not so easy now a days. You have to make your website SEO friendly so that it can rank high in the search results. High SERP (Search Engine Result Page) means high organic traffic will come to your website. There are two main options for webmasters to increase traffic to their website: SEO (Search Engine Optimization) and PPC (Pay per Click) advertising programs. in this article we will discuss which is better for your online business.

Let’s First Talk About PPC:

PPC, which stands for Pay per Click, is a paid advertising program. The advertiser has to pay a sum of money for each click they receive to companies advertising such as Google Adwords, Yahoo Search Marketing and others. When you setup your ads, they will begin to appear in the sponsored results on search engine results pages based on user’s search query. That way you will get traffic to your site in a way that is fast and easy.

SEO (Search Engine Optimization)

SEO is a long term process that takes time to get results. By using proper SEO techniques you can rank your website in top search results. You will be able to get organic traffic that will actually right on target and absolutely free. If you can SEO for your own website then this is the best way to be successful in your online business. But if you are not aware with SEO strategies, then there is no need to worry. You can hire any professional SEO services provider. Hiring an SEO expert is a onetime investment and in return you will get organic targeted traffic for a long period.

Which one is better for you?

SEO and PPC both have their own interests. SEO can bring free organic traffic to your website where PPC is the best way to get instant results. Suppose if you want to promote any product for a short time, then you definitely can go with PPC. If you have a budget and you are willing to pay to promote your business, then no doubt you can go with PPC. But if you do not want to invest money for the long way then I suggest you to choose the SEO for your business success because only SEO can bring a decent organic traffic to your website.

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2 comments

  1. SERP stands for Search Enginer Result Page. nyc post keep up the good work ..thanks for sharing

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